Swire properties turned to Watson to reposition Brickell City Centre as the true heart of modern Miami’s urban core. With an array of offerings to shop, dine, live and stay, it was Watson's goal to unify the three city blocks of experiences and infuse them with character.

Caught-moment lifestyle photography, print, digital and an OOH advertising campaign throughout downtown Miami positioned Brickell City Centre as a destination where you come for what you need and stay for what you find.

Copywriter, Watson